THROUGH OUR WEARABLE ART, WE CREATE CLOTHES THAT MATTER

The logo


As any brand, after finally being decided on PILLWAA I had to design my own logo. Now this might seem strange to a lot of you, but my logo was created thanks to a picture I took in the Lao jungle.


I started playing around with it and placed the top of a triangle right in the sunlight. Then came the second one just underneath to 'frame' the sun and then came the PILLWAA. Originally, the 'A's were spelt normally, but after coming up with the 2 triangles, I thought I could replicate that on the spelling.

The current logo was my first attempt and I never tried changing it since as it has its own story. And as explained in my 'Why PILLWAA' blog: my enthusiasm, motivation and confidence of starting my own brand rose whilst travelling. I therefore 'owe' this to that time and am very happy and proud to keep my logo as it is!


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